A B B O T T L I B R E - B E A S T O F B I A S
Words don’t just hurt. They harm.
40% of people with diabetes skip their own doctor appointments, exacerbating their health risks to avoid further shaming. To show how detrimental diabetes stigma can be, we crafted a film depicting what it feels like to live under constant pressure and shame for your condition. Coupled with a custom cover of Under Pressure by Grammy Award winning artist Aloe Black, this palpable piece is only the beginning of what’s to come.
More than a film.
A global 360-degree campaign helped launch AboveBias.com — FreeStyle Libre’s seminal platform to confront diabetes prejudice with empathy and education.