I'm Niki. I make things.
Big, shiny, category-defining things. Small, smart and heartfelt things. Other things that aren't anything like those first two things.
I’m as comfortable leading as I am building. I’m as excited for a big-budget as I am to get scrappy. I love an evolution and I love to start from scratch.
I hate seeing wordplay in a strategy insight.
I'm defined as
An award-winning CD from an Art Direction background with brand-leading experience, a passion for writing, and creative side-hustles abound. I’m an optimistic cynic, a tenacious discoverer, and a playfully competitive teammate. I’m a comedian who won’t let you watch, and a screenwriter who won’t make you read. I love to talk, so I make myself listen twice as hard.
I like to
Build, edit, think, draw, defend, present and lead. Not necessarily in that order.
Screen-write, sketch-write, perform stand-up and edit film.
Attempt mixed-media art and painting. Then declare that I “should do this more often.” Then stop for four months. Then repeat the aforementioned cycle.
Drink a few negroni’s, then scribble on a cocktail napkin.
I've worked on
Intel, Corona, Porsche, Special K, Delta, Cheez-It, Eggo, Pop-Tarts, Keebler, MiniWheats, McDonalds, P&G, Whitewave, Coca-Cola, State Farm Insurance, Quaker Oats, Brown Foreman Liquors, STAND Anti-Tobacco, P&G, Kentucky Lottery, White Castle, Nestle Confections, Dell, Lean Cuisine, Dole, Willy Wonka Candy, AT&T, and have won various forms of (severely punishing) new business
Where I've been
VMLY&R - Creative Director
July 2021 – Present
Cramer Krasselt - Associate Creative Director
May 2019 – July 2021
Leo Burnett - Associate Creative Director
July 2010 – March 2019
DDB - Art Director
March 2008 – July 2010
Northlich - Art Director
June 2006 – July 2008
The Ryan Partnership - Intern
June 2005 – June 2006
Columbus College of Art & Design
Advertising/Graphic Design
Minor in Copywriting
May 2003 – August 2006
Hit me up
nikisbook@gmail.com
312.622.4231
People Dig Me
nikisbook@gmail.com
312.622.4231