I'm Niki. I make things.

Big, shiny, category-defining things. Small, smart and heartfelt things. Other things that aren't anything like those first two things.

I’m as comfortable leading as I am building. I’m as excited for a big-budget as I am to get scrappy. I love an evolution and I love to start from scratch.

I hate seeing wordplay in a strategy insight.

I'm defined as

An award-winning CD from an Art Direction background with brand-leading experience, a passion for writing, and creative side-hustles abound. I’m an optimistic cynic, a tenacious discoverer, and a playfully competitive teammate. I’m a comedian who won’t let you watch, and a screenwriter who won’t make you read. I love to talk, so I make myself listen twice as hard.

I like to

Build, edit, think, draw, defend, present and lead. Not necessarily in that order.

Screen-write, sketch-write, perform stand-up and edit film.

Attempt mixed-media art and painting. Then declare that I “should do this more often.” Then stop for four months. Then repeat the aforementioned cycle.

Drink a few negroni’s, then scribble on a cocktail napkin.

I've worked on

Intel, Corona, Porsche, Special K, Delta, Cheez-It, Eggo, Pop-Tarts, Keebler, MiniWheats, McDonalds, P&G, Whitewave, Coca-Cola, State Farm Insurance, Quaker Oats, Brown Foreman Liquors, STAND Anti-Tobacco, P&G, Kentucky Lottery, White Castle, Nestle Confections, Dell, Lean Cuisine, Dole, Willy Wonka Candy, AT&T, and have won various forms of (severely punishing) new business    

Where I've been

VMLY&R - Creative Director          
July 2021 – Present

Cramer Krasselt - Associate Creative Director          
May 2019 – July 2021

Leo Burnett - Associate Creative Director          
July 2010 – March 2019

DDB - Art Director                             
March 2008 – July 2010

Northlich - Art Director                              
June 2006 – July 2008

 The Ryan Partnership - Intern
June 2005 – June 2006

Columbus College of Art & Design 
Advertising/Graphic Design
Minor in Copywriting          
May 2003 – August 2006

Hit me up

nikisbook@gmail.com
312.622.4231

People Dig Me

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nikisbook@gmail.com
312.622.4231