D E L T A F A U C E T S - S E E / D O
Delta had great products, but a perception problem.
Known largely for their innovative products, people needed a nudge to remind them that this clever product line-up also had the beauty to back up those brains.
Even when "beautiful" is in the eye of the beholder
Launching new products under this campaign also has to communicate the product benefit. Here, we highlight the undeniable inferiority of a shower that has only one showerhead. Is your shower a lonely shower?
