K E E B L E R - R E L A U N C H I N G E R N I E & T H E E L V E S
Keebler Elves. Cookies They Know.
Social Media, Not So Much.
A relaunch is a big undertaking when you've got a classic brand that's spearheaded by an already established beloved character. When the advertising goes dark for a fair few years, the first question becomes "How to make him relevant in the modern world."
Enter Ernie, the little lovable guy who's passion for baking has kept him so busy that he's entirely (and hilariously) missed out on the world of social media. Now he has something to say to this new era of millennial parents, something they were likely missing out on: the delicious details of old fashioned elfin-made cookies.
Our first post (below) not only unveiled the new, contemporary character design, it also set the tone for Ernie. We hit nearly 70k likes on an account that had been dark for years. User comments were overwhelmingly positive (surprising given that it's, you know, the internet) But that trend continued...
And, as Ernie started to figure the internet out, the internet took notice.
Ernie even got the courage to try his hand at Facebook Live, and we narrowly missed the title of first animated character to do so.
