C H E E Z - I T   -   R E A L   C H E E S E   M A T T E R S   D I G I T A L

Several of the Digital ideas launched throughout the campaign. See some of the Cheez-It TV work.

Why read boring words, when you could simply WATCH THIS CASE STUDY?

Choose the Cheese

So often when new products are introduced, they're the result of months of laborious and extensive consumer testing. It was high time we put this important choice in the hands of the people. We launched a program that let users engage in series of totally immature facebook games in order to shout, share, stare, trick, type and yes - vote - for their favorite flavor. Every action taken to champion your cheese would bring it that much closer to victory.

The result? Millions of votes and a brand new cheese happily voted into Cheesedom.

 
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Cheez-It Big Hand Model Search

The biggest Cheez-It cracker ever was about to hit the shelves, and to get the word out, Cheez-It needed a hand. A really, epic, ginormous hand. Possibly a hand like yours?

We had people submit their mega digits for the honor of being America's Next Top (Cheese-Related) (Hand) Model! The winner got their hand featured in print, a wallet stuffed with cash, and a sculpture of their hand made entirely of cheese.

 

Cheez-It Be a Baller

Cheez-It has a sizeable sports following, as well as a long standing partnership with ESPN. Often, in lieu of harder-hitting product messages, we would be tasked with having some lighthearted, immature fun with our target. This simple piece let you add your profile to some pretty rad vintage basketball cards. Now you and cheese are the bee's knees! (That line didn't make it passed my writer and I still can't figure out why...)