A B B O T T L I B R E - B E A S T O F B I A S

Words don’t just hurt. They harm.

40% of people with diabetes skip their own doctor appointments, exacerbating their health risks to avoid further shaming. To show how detrimental diabetes stigma can be, we crafted a film depicting what it feels like to live under constant pressure and shame for your condition. Coupled with a custom cover of Under Pressure by Grammy Award winning artist Aloe Black, this palpable piece is only the beginning of what’s to come.

Cannes Shortlist, Gold Clio, Bronze Clio, Silver LIA, One Show Merit
Featured on The Today Show, People, AdAge, Fierce Pharma, The Drum, Campaign, and PopSugar